Rebecca Walton Consulting

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What can your brand do for you?

Hi, I’m Rebecca. I develop highly effective brand and communications strategies. Strategies that deliver results. Harnessing the power of your brand. Activating it through your communications. Making your brand work harder for you.

What I can help with

  • Brand strategy, including: audience/market analysis, brand positioning and articulation, tone of voice and messaging, brand architecture and measurement and evaluation.
  • Brand activation, content development and copywriting.
  • Internal collaboration and engagement in the brand development process.
  • Communications strategy, with a focus on integration across advertising/marketing, media/PR, digital, audience/market research and internal communications.
  • Integrated campaign development, helping organisations align internally and externally, to deliver the greatest impact.

Who I work with

For 20 years, I’ve helped organisations work out what they stand for, and how they can stand out.

I started out at the brand agency Wolff Olins, working on high profile rebrands including Macmillan Cancer Support, Amnesty International, Tate, Unilever and Pricewaterhousecoopers.

I moved on to create and implement transformational brand and communication strategies for Unicef and Save the Children.

I now work as an independent consultant with clients from all sectors, with a particular focus on organisations who want to make a positive impact in the world.

My Approach

My approach is fully collaborative. I consider myself a partner for you and your team, working with you every step of the way.

I am results-focused. I specialise in developing highly effective strategies that deliver on your objectives.

I love working with organisations that believe in their power to change lives, and change the world. If you believe in the power of your brand, I’d love to partner with you.

Rebecca is a brilliant and very highly skilled brand strategist - the best I have ever had the pleasure of working with. I would highly recommend her to anyone with a brand challenge. She works creatively and with an expansive knowledge and insight of strategic brand practice. She challenges constructively and delivers professionally. Rebecca is a star! You can read about her skill in delivering integrated communications campaigns at the Charity Comms site.

Jane Cooper, Communications professional, formerly Director of Communications at Unicef UK

I highly recommend Rebecca Walton for her in-depth knowledge of brand projects in the voluntary sector, her ability to harness stakeholders’ requests and manage their expectations. She was a real asset in helping us with the agency selection process. She is also a pleasure to work with, a great listener and advisor.

Nicole Perez, Head of Communications at Wood Green

Rebecca is a consummate professional and has one of the sharpest brand minds I’ve had the pleasure of working with. Rebecca has been instrumental in the development of a range of high-profile and impactful brands. An outstanding brand strategist with a tenacious approach to audience research and integrated engagement, Rebecca is a relentless champion of purposeful brand transformation. As Director of Engagement at Independent Age, I received excellent support, leadership and strategic insight from Rebecca and wouldn’t hesitate to recommend her.

Biagio Borromeo, Fundraising & Marketing Consultant

It was so easy working with Rebecca who immediately got to grips with our new strategy and helped shape our brand and communications approach. Rebecca expertly offered both strategic guidance and practical support, drafting a comms plan and taking responsibility for its content, and was happy to work flexibly with us as our brief evolved.

Laura McIntosh, Head of Communications, The Duke of Edinburgh’s Award

Rebecca brought fantastic insight and rigour to our brand strategy at Ambition Institute. She has an expert understanding of the needs and challenges of charities and she quickly got to the heart of our brief. We especially valued the way Rebecca brought more audience insight to our brand, her skill and versatility in creative copywriting, and her commitment to leaving her clients with a clear and feasible action plan to take forward at the end of a project. We’re looking forward to continuing to work with Rebecca to develop our brand and would highly recommend her to others.

Rachel Cook, Director of Communications and Culture at Ambition Institute

Rebecca brings vital strategic expertise and a strong focus on audiences. She has taken time to really ‘get us’ – by listening, learning and talking with us and our audiences, and making sure all our stakeholders – including our clients, staff and trustees, feel involved. This approach, combined with a very clear process from the start, has helped build confidence across the organisation. She’s responsive and accessible, but she’s also challenged us (as a critical friend) and helped us to see how we can improve, what we’re doing well and where we can be more ambitious. Rebecca has skilfully steered us throughout this project to reach a very positive outcome, which we’re confident will help to transform how The Connection communicates.

Pam Orchard, CEO, The Connection at St-Martin-in-the-Fields